cost per thousand - Webopedia Daily Newsletter

Wednesday February 20, 2008

cost per thousand Previous Terms-of-the-Day Abbreviated as CPM (the letter "M" in the abbreviation is the Roman numeral for one thousand). CPM is used by Internet marketers to price ad banners. Sites that sell advertising will guarantee an advertiser a certain number of impressions (number of times an ad banner is downloaded and presumably seen by visitors), then set a rate based on that guarantee times the CPM rate. A Web site that has a CPM rate of $25 and guarantees advertisers 600,000 impressions will charge $15,000 ($25 x 600) for those advertisers' ad banner. See "How Affiliate Marketing Works" in the "Did You Know..." section of Webopedia. Also see Refer-It.com, a directory of referral & affiliate programs for e-commerce, featuring information on over 6,500 affiliate programs. From the Internet.com eBook Library: Navigating Your IT Career A career in information technology usually has its share of ups and downs. Download this Internet.com eBook to learn where the jobs are in IT, how to negotiate a salary, and helpful advice on job security and how to deal with a layoff. Join Internet.com now to download! http://www.devx.com/ebook/Link/34938 Interested in placing your AD HERE? Click Here ECommerce-Guide  ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services. Refer-It.com  The Refer-It database lists thousands of programs offered by e-commerce vendors that share revenue with Website owners. Webopedia's 'Did You Know... How Affiliate Marketing Works?'  Affiliate marketing is the term used to describe a revenue-sharing plan where an online automated marketing program lets Webmasters place an advertiser's banner ads or buttons on their own Web site. Webmasters will receive a referral fee or commission from conversions when a customer has clicked the affiliate link and performs the desired action, such as make a purchase or opt-in for downloads or newsletters on the advertiser's site. Webopedia's Quick Reference Section  Use this Webopedia reference section for information on common Internet and computer facts and occurrences.

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