Friday, April 4, 2008

eBiz News: Study Says Search Firms Profit from PPC Fraud

Internet.com Network
Friday April 4, 2008

eBiz News: Study Says Search Firms Profit from PPC Fraud
[April 4, 2008] Click-fraud can increase revenues for search-engine companies, reducing their incentive to prevent it, according to a University of Southern California study. [more Advertising and Marketing]

eBiz Briefs: Amazon's Texting, Yahoo's Shine-y New Site
[April 4, 2008] Amazon launches text-message buying, Verio rolls out one-click security, and Yahoo debuts a new site designed specifically for women. [more Advertising and Marketing]

PPC Fraud Fighters: Yahoo and Click Forensics Partner Up
[April 3, 2008] Usually foes in the ongoing click-fraud debate, Yahoo and Click Forensics announce a joint venture. Plus, tips from the experts on battling bogus clicks. [more Advertising and Marketing]

Facebook-for-Profit Apps Echo with Sound of Silence
[April 2, 2008] Remember all those hyped e-commerce apps for Facebook? We do, but it seems no one else does. Will these take off or continue to falter? Read what our Facebook afficianado says about social networking and selling. [more Affiliate Marketing]

Digital Downloads Going, Going, Gone on eBay
[April 2, 2008] This week the auction giant announces service to promote item visibility on international sites, Burke clarifies the Digital Goods Policy changes and eBay Motors ups buyer protection. [more E-Commerce News]

Three-for-All: Affordable Selling Services for Digital Goods
[April 1, 2008] If you sell digital downloads and have just been booted from eBay auctions, don't fret. We review three alternative marketplaces for new media merchants. [more E-Commerce News]

Open Source E-Commerce Program Magento Debuts
[April 1, 2008] Magento 1.0 has the potential to significantly change the way the open source industry operates. Kerry Watson outlines what makes this new player one worth watching. [more E-Commerce News]

Making Online Sales Tax Compliance Less Taxing
[March 31, 2008] For e-tailers, complying with sales tax laws is a complex, confusing process. We offer eight tips for keeping the auditors at bay. [more E-Commerce News]

Google's New, Controversial Search-Within-Search
[March 28, 2008] A new search-within-search feature now on Google could mean higher bidding prices for keywords, as results show competing ads. [more Advertising and Marketing]

Mixed Reaction to Pending Online Ad Legislation
[March 28, 2008] In a classic tug-of-war between free marketeers and regulatory advocates, major Web companies have their sights set on Albany and a new bill that would rewrite the rules of online advertising. [more Advertising and Marketing]

Putting YouTube Analytics in Focus
[March 28, 2008] The free tool for measuring video viewership means e-tailers can better target their video ads, and hopefully start seeing a return on their investment. [more Advertising and Marketing]

OS Commerce: The True Cost of Free Carts
[March 27, 2008] How much does a free, open source shopping cart really cost? We outline all of the expenses associated with running an e-tail business using open source commerce. [more ECommerce Building]

eBay Watch: Strategies for Wholesale Sourcing
[March 26, 2008] Power Seller Skip McGrath shares tips on how to skip the middleman when buying merchandise to sell online. [more ECommerce Building]

eBay Boots Digital Goods Off Auction Block
[March 25, 2008] This week eBay announces significant changes to digital goods sales and tweaks its controversial feedback and best-match search policies. [more E-Commerce News]

Web Site Design Dos and Don'ts
[March 24, 2008] E-tailers have more options than ever when it comes to designing elements and adding features to their Web stores. We offer tips for deciding what to add now and when to wait. [more Advertising and Marketing]

Broadcast Your Online Ads through Google TV
[March 21, 2008] Ready for your "Hi Mom!" moment? Online video ad site for small e-tailers extends reach with Google TV Ads. [more Advertising and Marketing]

Setting Up Shop: A Checklist for New E-tailers
[March 20, 2008] What every prospective e-commerce business owner needs to think about before selling online, including tips and advice from experts who have been there and done that. [more Advertising and Marketing]

eBay Watch: Commission Junction Malfunction
[March 19, 2008] We outline what the new in-house affiliate program means for eBay sellers and highlight new checkout and payment protocols. [more Affiliate Marketing]

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Demystifying Search Engine Optimization: Part 1
[March 17, 2008] Search engine optimization can be a confounding and inexact science, but learning fact from fiction can help you make the most of your Web marketing efforts. [more Advertising and Marketing]

NetSuite Hones In on E-Commerce
[March 18, 2008] Software-as-a-service provider adds PayPal Express, more eBay capabilities and upsell/cross-sell features in its new E-Commerce Company editions. [more E-Commerce News]

Targeted E-Mail Marketing with CampaignerPro
[March 18, 2008] Case Study: CampaignerPro offers dynamic personalization for e-mail marketing in 2.0 Workflows and boosts click-throughs. [more Advertising and Marketing]

Miffed eBayers Mobilize for May Break Up
[March 17, 2008] The Long Good-bye: Readers sound off on whether sellers will be successful in changing eBay's proposed feedback changes or prompting Donahoe's resignation. [more E-Commerce News]

eBiz Briefs: Yahoo Inviting Others to Add to Results
[March 17, 2008] Yahoo is tweaking its platform to make search more contextual and plans to let third parties add data to Yahoo Search results. [more E-Commerce News]

Google, Paid Clicks and Profits
[March 17, 2008] Emphasizing conversions over clicks, Google executives outline the changing ad landscape in search, display and social networking. [more Advertising and Marketing]

Facebook for Profits: Three New E-Commerce Apps
[March 14, 2008] Is social networking and shopping a good mix? Amazon and bSocial Networks think so as the companies unveil new selling applications for Facebook. [more Advertising and Marketing]

Google's New Ad Service Embraces Small E-tailers
[March 14, 2008] Google's new offering is a free, hosted service that's affordable for small online business owners. [more Advertising and Marketing]

Link-Building Secrets Revealed
[March 13, 2008] Pole Position Marketing asked a panel of experts to each share one inside tip for building links. We report the results. [more Advertising and Marketing]

eBay Watch: May Day Strike Slated, Free Video Service
[March 12, 2008] Sellers plan another boycott, an impressive, free video service tailored to eBay and a preview of a sleek eBay alternative storefront. [more Advertising and Marketing]

Prepping Product Shots for Web Shops
[March 11, 2008] In our online product image primer, we provide everything you wanted to know about Web graphics but were afraid to ask. [more Advertising and Marketing]

AdSense Profile: Making Money on Google
[March 10, 2008] No doubt you've heard of, and seen, Google AdSense in action. But how, exactly, does it work, and more importantly, make you money? We tell you in our latest update on the search giant's affiliate program. [more Advertising and Marketing]

Book Review: Starting an eBay Business for DUMMIES
[March 7, 2008] Our veteran eBay seller reviews Marsha Collier's latest tome on how to start and operate a successful eBay business. [more Book Reviews]

Starting an eBiz? Three Free Storefronts for Savvy Sellers
[March 6, 2008] We provide the inside scoop on three no-cost storefronts and provide promotional tips to get you started selling. [more Advertising and Marketing]

eBay Watch: ID Masking, Best Match, Listing Updates
[March 5, 2008] This week we highlight changes in ID Masking and Best Match policies, plus news on listing tools and a new selling site for jilted lovers. [more Advertising and Marketing]

eBay's Financial Forecast Calls for Pain
[March 4, 2008] It's reckoning day for eBay as its gloomy shareholder's report outlines financial worries including increased competition, taxes and litigation. [more E-Commerce News]

eBiz Briefs: Yahoo Improves SEM, PayPal Study Surprises
[March 4, 2008] Yahoo's recent search marketing changes and a PayPal study that says prices aren't always what sway shoppers. [more E-Commerce News]

Trend Watch: Unleash Your Inner Video Producer
[March 3, 2008] Expert advice for creating your own videos whether you sell collectibles or merchandise or have a service-oriented online business. [more Advertising and Marketing]

Case Closed: eBay and MercExchange Settle
[February 29, 2008] For an undisclosed amount, eBay bought an end to a legal marathon. [more E-Commerce News]

Trend Watch: EveryZing Zooms into Video Search
[February 29, 2008] ezSearch by EveryZing offers 'universal' search of online audio and video. [more E-Commerce News]

Yahoo Shareholders Miffed at Board Over Microsoft Bid
[February 29, 2008] Even after lawsuits are filed over Yahoo's handling of Microsoft's bid, no one can agree on a plan to move forward. [more E-Commerce News]

Microsoft's "Secret" E-Mail on Yahoo Tactics
[February 29, 2008] Microsoft released an internal e-mail outling how it would integrate Yahoo should a buyout happen. [more E-Commerce News]

Product Demo Videos for Free
[February 28, 2008] SellPoint's Active Product Tours combine engaging product video with informative sales materials, but manufacturers foot the bill so you don't have to. [more Advertising and Marketing]

Microsoft Pitches New Ad Measurement Metric
[February 28, 2008] Microsoft is testing a new approach for measuring the success of online ads as it tries to compete with Google for marketing dollars. [more Advertising and Marketing]

eBay Watch: View Item Page Tests Making Sellers Testy
[February 27, 2008] This week we update the status of the View Item Page testing, offer tips for improving your seller rating and highlight new tools and auction sites. [more E-Commerce News]

Customer Service with a Virtual Smile
[February 26, 2008] Providing personal service can be tricky when you're not physically present, but not if you follow our top tips for nurturing stellar online customer relations. [more Advertising and Marketing]

eBay Boycott: Boffo Bravo or Bust?
[February 25, 2008] There's never a shortage of wildly different opinions on eBay issues, and the week-long boycott is no exception. [more E-Commerce News]

First Annual Open Source Commerce Survey Results
[February 25, 2008] The envelope, please: Our open-source expert conducts a survey to find out what program and host are winners with users. [more E-Commerce News]

eBiz Briefs: CRE Loaded, eBay, Amazon and Hosting News
[February 22, 2008] A database converter for CRE Loaded, eBay tools, Google Products, affordable hosting plans and Amazon's success make e-commerce headlines this week. [more E-Commerce News]

Expert Advice on E-Mail Marketing Metrics
[February 22, 2008] We outline three tips for maximizing your e-mail marketing efforts. [more Advertising and Marketing]

Review: AmeriCommerce Is Superpower Storefront
[February 21, 2008] AmeriCommerce offers reliable hosting, first-rate shopping cart software and detailed management tools that let you oversee the entire process of online sales. [more E-Commerce News]

On Strike? Try These eBay Alternatives
[February 20, 2008] Are you boycotting eBay and looking for some new kids on the auction block? Try our list of eBay competitors. [more E-Commerce News]

eBay Boycott: Sellers Sound Off, Buyers Too
[February 20, 2008] Midway through the eBay strike over fee and feedback changes, members continue to voice concerns. Today: a buyer perspective. [more E-Commerce News]

eBay Strikers Say Scope, Solidarity Unprecedented
[February 19, 2008] In the second day of an eBay boycott over feedback and fee changes, is it already mission accomplished? [more E-Commerce News]

eBiz News: Click Fraud Rate Continues to Climb
[February 15, 2008] Click fraud is still on the rise, jumping double-digits from last year, according to a recent study. [more Advertising and Marketing]

eBiz News: Security Trends for 2008
[February 15, 2008] E-tailers beware: Your social networking marketing page could be under attack. [more E-Commerce News]

Amazon Does Not Love New York
[February 15, 2008] Amazon is gearing up to fight a proposed online sales tax for New York e-tailers. [more E-Commerce News]

Does Amazon Want to be King of the PPC Jungle?
[February 14, 2008] Amazon secretly launches limited test of pay-per-click plan that lets e-tailers drive customers back to their sites instead of having to buy through Amazon. [more Advertising and Marketing]

Microsoft: How Does 'Free' Sound?
[February 13, 2008] Microsoft introduces an update to Office Live Small Business that makes most services free – charges fees for others. [more E-Commerce News]

eBay Pirates to Walk the Plank
[February 14, 2008] Software trade group files copyright and trademark suits against nine eBay sellers accused of selling illegal copies. [more E-Commerce News]

Review: Hoobly Ad Site as eBay Alternative
[February 13, 2008] Check out this online classified site if you're looking for other venues besides eBay for selling your stuff. [more Advertising and Marketing]

eBay Watch: The Auction Giant Giveth, and Taketh Away
[February 13, 2008] This week eBay offers some concessions to sellers while holding steadfast on other new policies that have the community threatening to strike. [more E-Commerce News]

Product Shots that Pop: It's Not About the Pixels
[February 12, 2008] Taking professional-quality product photos is easy if you have the right tools, which by the way, doesn't include a top-notch camera. [more ECommerce-Guide]

Checklist When Shopping for a Shopping Cart
[February 11, 2008] There's no one set of shopping cart specs that works for every e-tailer, but you can avoid mistakes by knowing the basic features to consider. [more ECommerce Building]

Creating Social Shopping Sites In a Snap
[February 8, 2008] KickApps lets even small e-tailers build a social dimension into their sites by adding widgets, media players, blogging or other user-generated content in a few mouse clicks. [more E-Commerce News]

Yell Yahoo for Flat-Rate Web Hosting
[February 8, 2008] The major league Web host makes toast of restrictions by offering unlimited disk space, data transfer and e-mail storage. [more E-Commerce News]

Trend: E-tailing Group Explains Experiential Shopping
[February 7, 2008] E-tailers are increasingly using rich media, reviews, guides and suggested products to jumpstart sales, according to a study that also provides tips for getting started if you haven't already. [more E-Commerce News]

Wiley Widgets Popular, But What About Profits?
[February 7, 2008] While widgets continue to gain in popularity as a marketing tool, it's still too early to tell if they're making anyone money. Still, comScore is now trying to track their impact. [more Advertising and Marketing]

eBay Watch: Feedback Fallout, Live Services Site Launches
[February 6, 2008] More sellers sound off on feedback changes, plus a new site for selling live consulting services and a comparison shopping engine tool. [more ECommerce-Guide]

eBay Affiliates Profile: What's New, How It Pays
[February 5, 2008] Even with all the fee changes afoot at eBay, there's still a way to keep making money at the auction giant that doesn't necessarily tie into listing costs - Affiliates. [more Affiliate Marketing]

Sitting Pretty: Five Free Image-Hosting Services
[February 4, 2008] Using polished product shots boosts sales. We review five free image-hosting services to help you show off your wares. [more ECommerce-Guide]

eBay Sellers Protest, Threaten Strike
[February 1, 2008] Fee and feedback changes have eBay sellers in an uproar, though naturally, some say it will still be business as usual despite boycott rumors. [more E-Commerce News]

Rugs Direct Rolls Out Red Carpet for Bazaarvoice
[January 31, 2008] Everyone knows customer reviews can boost sales, but how do you get started? Our case study shows what it can cost, how it's employed and what the benefits are, namely less returns, more profits and no keyword costs. [more Trends]

eBay Watch: Mixed Reaction to Fee, Feedback News
[January 30, 2008] One PowerSeller says while some new changes are welcome, this week's eBay news is causing a mixture of "disappointment and worry." [more E-Commerce News]

PayPal Buys Anti-Fraud Company
[January 30, 2008] Fraud Sciences uses pattern-matching tactics that many e-tailers and payments processors already use to detect scammers. [more ECommerce-Guide]

eBay's Bold Bid: Fee Cuts, Feedback, Search Changes
[January 29, 2008] eBay today announced sweeping policy changes that involve cutting listing fees by up to 50 percent while increasing commissions. It also unveiled changes to its search and feedback protocols. [more E-Commerce News]

Javien Unveils Payment Gateway Tailored for New Media
[January 28, 2008] This comprehensive offering furnishes a single login for all the e-commerce services you need to sell digital goods. Plus, it handles micropayments, subscriptions and parent-child pay models. [more E-Commerce News]

eBiz Briefs: New Ticket Affiliate, Free Auction Listings
[January 25, 2008] TicketNetwork launches a new affiliate program and SoldItLive.com just removed all fees making its services completely free. [more Affiliate Marketing]

Trend Watch: Local Online Ad Spend Surge
[January 25, 2008] With display and search leading the way, local online advertising spending will increase 82 percent in the next five years, according to a new study. [more Advertising and Marketing]

Sellers Say Sayonara, Meg; Wait for Pricing Changes
[January 24, 2008] More changes coming to eBay, including lower listing fees and unspecified feedback udpates, while sellers share sentiments on Meg Whitman's departure. [more E-Commerce News]






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