Doctors and Patients on Prescription Drug Advertising To Consumers

The Weekly Checkup
General Health	March 11, 2008

This Week's Story Prescription Drug Advertising To Consumers Our experts speak out on prescription drug advertising and its affects on patients, doctors' practices and drug prices. From Our Experts Dr. Mark Borigini: Advertising should not result in pressure to prescribe Dr. William Davis: Advertising should never serve as the basis for taking a drug Dr. Todd Eisner: Marketing to patients probably does more good than bad Dr. Chris Ballas: I'm against drug ads Community Corner Prescription Drug Ads Educate Consumers USA Today recently reported that prescription drug ads prompt nearly one-third of Americans to ask their doctors about the advertised medicine. Some wonder if the government should regulate the drug companies and their advertisements. My opinion is these ads are one more way...

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